Contest & Promotion Development
	What advantages are there in running an online contest?
	An online contest is a great way to drive traffic to your website. It gives you something new and exciting to promote and almost always attracts a new audience to your site. Even if only 10% of your contest entrants turn out to be new fans for you, this can translate to hundreds of new fans and huge increases in online sales.
	When is a good time to run a contest?
	There is really never a bad time to run a contest. Contests are especially valuable when they coincide with a CD release, a tour or special event. It's all well and good to create a contest however without driving people to signup your contest will probably fail. That's why a tour or a CD release is great because you can tie in your real world marketing and promotional material to include a spot about your contest. By advertising online and in the real world you are increasing the chances of getting the most applicants possible, who hopefully convert into paying customers or at least new fans.